Reviewing Web 2.0 & New Technology - Some Key Words & Concepts

Attention Economy
Collective creativity
Commodification of Public Space?
Consumers/producers/prosumers
Convergence
CGI
Cult of the Amateur?
Cyberculture
Cyberspace
Digitisation
Great Collage
Global Village 
Information Superhighway?
Interactivity
Linear/Non-Linear
Media = ME-dia 
Multimedia
Narrowcasting
Personalisation
Surveillance / Privacy
Society of the Spectacle?
Technological Determinism
Trolls!
Visual Culture
Virtual Reality

PG's Media now monetised

You'll have noticed the recent inclusion  of adverts  in  our blog, using Google's automated system  which attempts to match  the content of  the ads to the content of  our page.  It's similar to the Adsense  programme Google uses  for its search-engine, matching adverts to the content of your search. Like all such  systems  it doesn't understand all the complexities  of natural language in context, and  sometimes produces bizarre results...


As you research Web 2.0   you should   investigate the whole issue of  generating income via the web.  What other business models are there apart from advertising?  What examples can you give in the  area you're investigating?  What effect is    payment per click, or payment per page impression have the way media is consumed?  What  media institutions  have thrived   and which ones are threatened?  Media theorist David Gauntlett  uses the term "Attention Economy"  to describe  the www.  What does he mean?

Evaluation on your blog -Summary of the key questions!

• How do your productions use   standard media codes and conventions?
• How well do the main production and the supporting pieces work together?
• What have you learned from your audience feedback?
• How have you used new media technologies  in research, planning and production?

In answering these questions,   relate your responses  to specific details  of  your productions. Give examples!  

Do use the  correct technical vocabulary when writing about the technical aspects of the production.   

Consider the narrative structure  of your pieces and how they relate to the larger narrative that they  imply.

Reflect on the ideas and values ( ideology) embodied  in your pieces  and their  representation of  individuals and social groups.

Absolute Final Deadline for Production Work - 28th April

DON'T FORGET  -ALL COURSEWORK MUST BE HANDED IN AND ALL PRODUCTION BLOGS UPDATED BY  12 NOON WEDNESDAY 28TH APRIL

Work Scheme for Term 3 - Week 2

Individual Research Assignments!

You will be expected to research  and present, for the group, a case study  of how Web 2.0  has affected  production, distribution  and audience consumption  in a particular area of media.  You should focus on  examples from specific media institutions and organisations; and you will be assigned particular industries to investigate, as follows:

Jack:  Games Industry
Matthew: Radio
Dave: Music Industry
Luke:  Film Industry

You can share the results of your research with the group  in various ways - as a blog entry; as a Power Point presentation;  as an oral lecture, live or pre-recorded ( 10 minutes approx)

Work Scheme for Term 3 - Week 1

Week 1  April 19  -  Control and Regulation of the Internet

This topic could be discussed either  in the context of Media Regulation or as  essential background to Media in the On-Line Age.

Tuesday AM session:  Brief review of history of the internet, development of www. Its de-centralised nature.
Tuesday PM  session:  Radio discussion :"Who controls the Internet?"  Allotting IP addresses, domain names  etc.  Make notes!
Wednesday AM session:   Ethical/political issues to investigate and note. Internet Watch Foundation. Google & China. Jehad Videos.