You'll have noticed the recent inclusion of adverts in our blog, using Google's automated system which attempts to match the content of the ads to the content of our page. It's similar to the Adsense programme Google uses for its search-engine, matching adverts to the content of your search. Like all such systems it doesn't understand all the complexities of natural language in context, and sometimes produces bizarre results...
As you research Web 2.0 you should investigate the whole issue of generating income via the web. What other business models are there apart from advertising? What examples can you give in the area you're investigating? What effect is payment per click, or payment per page impression have the way media is consumed? What media institutions have thrived and which ones are threatened? Media theorist David Gauntlett uses the term "Attention Economy" to describe the www. What does he mean?
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