Tuesday, 4 May 2010
Week 4 - Essay Guidelines - Media in the On-Line Age
The question: What has been the impact of the internet on media production; and how has it affected consumer behaviour and audience response?
In your discussion you should compare the main area you've investigated with another medium - perhaps by looking at the way the two have converged. OCR examiners advise students to cover three aspects of the topic. This can also give you a structure for your answer.
Historical – dependent on the requirements of the topic, candidates must summarise the development of the media forms under discussion, when relevant to the question. You need to show some awareness of the medium in its pre-web or pre-digital state.
Contemporary – current issues within the topic area. I have given some prompts in earlier posts.
Future – candidates must demonstrate personal engagement with debates about the future of the media forms / issues that the topic relates to.
- A Short History of the Internet
- Baudrillard & Hyperreality
- Jaron Lanier - "You are not a Gadget!"
- Lev Manovich
- Marshall McLuhan
- Media Exemplar
- Music & Post-Modernism
- Music Video & Post Modernism
- New Media Studies
- Paul Green's Radio Teaching Site
- Post-Modern Thought
- RNC Media on You Tube
- The Quantum Brothers on You Tube
- Theoretical Approaches to Post Modernism
- Virtual Revolution - BBC
- Who Controls the Internet - NPR discussion